An ESL is a system used by retailers to display the price of the product on the shelf and information related to it. The product price displayed on an ESL is automatically updated whenever a price is changed. ESLs can be highly advantageous to retailers as they offer the ability to make rapid pricing changes as often as needed or wanted, thereby helping retailers to reduce labor costs and improve pricing accuracy.
According to the market research analysis, the global ESL market is expected to grow at a CAGR of more than 14%. The ESL market is highly fragmented because of the presence of several small and large vendors. Due to the rapidly changing environment, vendors are continuously developing new solutions that require high levels of innovation from its product development teams and suppliers.
“ESLs can be used to reduce the cost of printing labels and save staff time. Apart from their cost saving ability, they also have the potential to increase revenue and profitability for retailers,” Says Muhammed Shameem (Operation Director, ABC Group Doha Qatar)
Key Vendors in Qatar:
UNLTD Devices W.L.L http://www.unltddevice.com/products.html#shelf-display
Benefits:
Take the pain out of pricing
In a context of fierce competition and a need for synchronization with e-commerce, real-time price changes today represent a strategic advantage and require maximum responsiveness and reliability, made possible by electronic labels. For a store, the labelling process is first and foremost highly time-consuming. Changing all the prices in a hypermarket takes a team several days, whereas just a few minutes are enough with electronic shelf labelling.
At the same time, high competitive pressure intensified by e-commerce has led to a sharp increase in the frequency of price changes, doubling in the space of five years. Electronic shelf labelling thus offers retailers the versatility, productivity and accuracy needed to deal with these changes. This is where paper labels generate a lack of responsiveness and synchronization, along with higher implementation costs and mistakes between the prices shown on the shelf and those at the till.
For the consumer, electronic labelling therefore not only means accurate prices, but also low prices since it streamlines price competition.
Connect shoppers at the shelf
Internet and the growing reach penetration of smartphones are transforming the way retailers operate. With the emergence of these digital channels, consumers are more connected, more demanding, better informed and more impatient. To adapt, stores need to reinvent themselves, using digital technology to connect, to get to know, to guide, to inform and to assist consumers at the point of sale. For each one of these challenges, intelligent labels provide impressive solutions.
ESLs are the long awaited network of intelligent sensors linking the customer, items, retailer and brand. They ensure a seamless digital customer experience. By simply touching the price label with their smartphone, consumers access a wealth of information about the composition, origin and manufacture of the products.
Consumers can geo-locate their shopping list and optimize their route around the store. In addition, with the simple touch on their smartphone, consumers will find new products quickly and easily and manage their shopping basket all the while getting loyalty benefits and saving time thanks to self-scanning. At the same time, retailers will be able to offer various services such as contextualized marketing, social media integration and loyalty system cross- and up-selling to all their brands.
Manage with precision
Paper labels are currently being replaced with digital solutions to combat increasing labor costs and better manage frequent price changes.
Because of the innovation behind the increasing intelligence of electronic shelf labels and associated software, retail stores are conquering yet another transformation: the digital revolution that will allow them to enter the era of precision commerce.
Intelligent labels are the real nerve center of tomorrow’s store. They are the foundation for countless applications, offering more precise and refined management, optimizing costs and inventories, reducing stock-outs and the waste of perishable products, and so much more.
Enhance customer experience
Stores need to rethink their relationships with customers, as they are more demanding and seeking new shopping experiences. SES-imagotag provides a completely connected environment, thanks to our multi-frequency radio infrastructure, our connected labels and our software.
Customers are not frustrated anymore thanks to innovative products and applications, such as the product geolocation, faster check-outs or the ability to pay and scan articles with a smartphone. Key features which bring easiness of the digital world to the physical commerce and thus directly to the shoppers.
The in-store experience is key for retailers who want to compete with online players and thanks to connected electronic shelf labels and the shopper connectivity offered by our solution, they are now able to do so.
Lift industrial processes to the next level
Industrial processes like purchasing, production or logistics can be time consuming and painful. Latest innovations in the industrial sector integrate SES-imagotag e-paper labels to increase efficiency in their processes. They become more flexible, independent and automatic.
With the highly customizable solution of SES-imagotag, labels can be adjusted to the individual requirements of the customers and markets.
It was never so easy to keep track of all inventory involved in a specific production by simply attaching the electronic label to an inventory container. Operators are able to instantly locate missing material and send a signal for reordering directly from the label to the electronic ordering system. That guarantees a smooth production without any deadlock of production.
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